Strategy: Consultancy, planning, proposal submission, implementation
Project handling: from design to implementation, all scales of Press Events, launch events, awareness campaigns
Publicity: generation & evaluation, publicity opportunities exploitation, pitching articles and reporting based on qualitative and quantitative results
Corporate and Brand Literature: Press Releases, articles, interviews, statements, comments, promotional texts of all kind
Crisis Management: Issue management, optimum crisis handling, cadres preparation, crisis manual preparation, media training, corporate messaging proposal, statements preparation for the Press, publicity monitoring (social & traditional media)
Media Relations: Communication with the media representatives of all different kinds of media for the promotion of the company’s / brand’s messages and the establishment of a two-way communication
New Technologies: prompt use of the most powerful and popular Social Media channels